Marketing Concentration, Bachelor of Business Administration - MKT

Major Requirements (54 hours)

BUAD 201Principles of Financial Accounting 13
BUAD 202Principles of Managerial Accounting 13
BUAD 221Principles of Management 13
BUAD 231Principles of Marketing 13
ECON 251Principles of Macroeconomics 13
ECON 252Principles of Microeconomics 13
BUAD 312Principles of Finance3
BUAD 341Statistical Applications3
BUAD 344Business Law I3
BUAD 346Personal Ethics and Corporate Culture3
BUAD 347Business Analytics3
BUAD 446Strategic Management3
Select one 300/400 level BUEC course3
Required Supporting Courses
MATH 114Introduction to Statistics3
Select at least 12 hours in of the following Concentration:12
Total Credits54

A cumulative grade point average of 2.5 in the following six courses. Students are not allowed to retake courses in which they have received a grade of “C” or better in order to achieve the 2.5 requirement. Only courses with a grade of “C-” or below must be retaken. All grades are figured into the requirement. The calculation includes only SMC grades. No grade received outside SMC is included in the calculation.

Marketing Concentration

Marketing Concentration students must take at least 6 credits among four(4) core classes comprised of BUAD 331, BUAD 333, BUAD 334 and BUAD 433 and 6 credits from the remaining courses listed.

BUAD 331Advertising and Promotion3
BUAD 332Social Media Marketing1.5
BUAD 333Marketing Research3
BUAD 334Buyer Behavior3
BUAD 335Supply Chain Marketing1.5
BUAD 336Brand Management3
BUAD 342New Venture3
BUAD 345Business Communication3
BUAD 390Topics in Business (approved topics)1-3
BUAD 433Global Digital Marketing3
BUAD 434Sales Management and Professional Selling3
BUAD 437Artificial Intelligence Marketing3
BUAD 438Service Marketing3

Advanced Writing Proficiency

To satisfy the Department of Business Administration and Economics Advanced Writing Proficiency requirement students must demonstrate writing proficiency in their chosen disciplines. This requires students to compile a portfolio of three items: a completed Linkedin profile, accepted comprehensive project paper, and a reflection essay regarding personal lessons gleaned from team work on the comprehensive project.

Senior Comprehensive

B.A. in Economics

The Comprehensive Project in Economics requires successful completion of a major research paper as part of ECON 495 Senior Economics Seminar.


The Comprehensive Project utilizes a case study format working with faculty mentors. It provides teams of students with an integrative group learning experience and tests technical competencies, problem solving and strategic analysis skills, an awareness of ethical issues, communication and interpersonal skills, and quantitative skills. The case also requires the team to consider international and intercultural ramifications. The project culminates with written and oral presentations to department faculty and peers.

Concentration in Marketing emphasizes the following student goals:

  • Marketing concentration students will possess marketing knowledge meeting or exceeding requirements to begin a career in the marketing field or a related industry.
  • Marketing concentration students will hold a clear understanding of the process and operations of marketing. Each will choose to focus among two of the following upper level required courses: marketing research, buyer behavior, advertising and promotions, and digital marketing. Others may be chosen as electives.
  • A marketing concentration student, through the updated marketing curriculum, will be able to focus or broaden their knowledge via upper level electives.