Major Requirements (54 hours)

Course List

Code	Title	Credits
Required
BUAD 201	Principles of Financial Accounting 1	3
BUAD 202	Principles of Managerial Accounting 1	3
BUAD 221	Principles of Management 1	3
BUAD 231	Principles of Marketing 1	3
ECON 251	Principles of Macroeconomics 1	3
ECON 252	Principles of Microeconomics 1	3
BUAD 312	Principles of Finance	3
BUAD 341	Statistical Applications	3
BUAD 344	Business Law I	3
BUAD 346	Personal Ethics and Corporate Culture	3
BUAD 347	Business Analytics	3
BUAD 446	Strategic Management	3
Select one 300/400 level BUEC course		3
Required Supporting Courses
MATH 114	Introduction to Statistics	3
Concentration
Select at least 12 hours in of the following Concentration:		12
Marketing Concentration
Total Credits		54

¹

A cumulative grade point average of 2.5 in the following six courses. Students are not allowed to retake courses in which they have received a grade of “C” or better in order to achieve the 2.5 requirement. Only courses with a grade of “C-” or below must be retaken. All grades are figured into the requirement. The calculation includes only SMC grades. No grade received outside SMC is included in the calculation.

Marketing Concentration

Marketing Concentration students must take at least 6 credits among four(4) core classes comprised of BUAD 331, BUAD 333, BUAD 334 and BUAD 433 and 6 credits from the remaining courses listed.

Course List

Code	Title	Credits
BUAD 331	Advertising and Promotion	3
BUAD 332	Social Media Marketing	1.5
BUAD 333	Marketing Research	3
BUAD 334	Buyer Behavior	3
BUAD 335	Supply Chain Marketing	1.5
BUAD 336	Brand Management	3
BUAD 342	New Venture	3
BUAD 345	Business Communication	3
BUAD 390	Topics in Business (approved topics)	1-3
BUAD 433	Global Digital Marketing	3
BUAD 434	Sales Management and Professional Selling	3
BUAD 437	Artificial Intelligence Marketing	3
BUAD 438	Service Marketing	3

Advanced Writing Proficiency

To satisfy the Department of Business Administration and Economics Advanced Writing Proficiency requirement students must demonstrate writing proficiency in their chosen disciplines. This requires students to compile a portfolio of three items: a completed Linkedin profile, accepted comprehensive project paper, and a reflection essay regarding personal lessons gleaned from team work on the comprehensive project.

Senior Comprehensive

B.A. in Economics

The Comprehensive Project in Economics requires successful completion of a major research paper as part of ECON 495 Senior Economics Seminar.

B.B.A.

The Comprehensive Project utilizes a case study format working with faculty mentors. It provides teams of students with an integrative group learning experience and tests technical competencies, problem solving and strategic analysis skills, an awareness of ethical issues, communication and interpersonal skills, and quantitative skills. The case also requires the team to consider international and intercultural ramifications. The project culminates with written and oral presentations to department faculty and peers.

Concentration in Marketing emphasizes the following student goals:

• Marketing concentration students will possess marketing knowledge meeting or exceeding requirements to begin a career in the marketing field or a related industry.
• Marketing concentration students will hold a clear understanding of the process and operations of marketing. Each will choose to focus among two of the following upper level required courses: marketing research, buyer behavior, advertising and promotions, and digital marketing. Others may be chosen as electives.
• A marketing concentration student, through the updated marketing curriculum, will be able to focus or broaden their knowledge via upper level electives.