Marketing, Bachelor of Business Administration - MKT


The Marketing Major, in addition to the B.B.A degree requirements, requires 24 additional upper-level marketing course credits. Twelve of these upper-level marketing credits must be taken as BUAD 331, BUAD 333, BUAD 334, and BUAD 433. The remaining 12 credit hours may be taken from the list of marketing courses offered under “electives”. Please notice course prerequisites apply to some of these courses.

In addition to the Marketing major a student may choose to earn a concentration in another Business Administration discipline:

  • Accounting
  • Finance,
  • International Business,
  • Management,
  • Management Information Systems.
BUAD 201Principles of Financial Accounting 13
BUAD 202Principles of Managerial Accounting 13
BUAD 221Principles of Management 13
BUAD 231Principles of Marketing 13
ECON 251Principles of Macroeconomics 13
ECON 252Principles of Microeconomics 13
BUAD 312Principles of Finance3
BUAD 341Statistical Applications3
BUAD 344Business Law I3
BUAD 346Personal Ethics and Corporate Culture3
BUAD 347Business Analytics3
BUAD 446Strategic Management3
BUAD 331Advertising and Promotion3
BUAD 333Marketing Research3
BUAD 334Buyer Behavior3
BUAD 433Global Digital Marketing3
Brand Management
New Venture
Social Media Marketing
Supply Chain Marketing
Topics in Business
Sales Management and Professional Selling
Artificial Intelligence Marketing
Service Marketing
Required Supporting Courses
MATH 114Introduction to Statistics3
Total Credits63

A cumulative grade point average of 2.5 in the following six courses. Students are not allowed to retake courses in which they have received a grade of “C” or better in order to achieve the 2.5 requirement. Only courses with a grade of “C-” or below must be retaken. All grades are figured into the requirement. The calculation includes only SMC grades. No grade received outside SMC is included in the calculation.

Advanced Writing Proficiency

To satisfy the Department of Business Administration and Economics Advanced Writing Proficiency requirement students must demonstrate writing proficiency in their chosen disciplines. This requires students to compile a portfolio of three items: a completed Linkedin profile, accepted comprehensive project paper, and a reflection essay regarding personal lessons gleaned from team work on the comprehensive project.

Senior Comprehensive


The Comprehensive Project utilizes a case study format working with faculty mentors. It provides teams of students with an integrative group learning experience and tests technical competencies, problem solving and strategic analysis skills, an awareness of ethical issues, communication and interpersonal skills, and quantitative skills. The case also requires the team to consider international and intercultural ramifications. The project culminates with written and oral presentations to department faculty and peers.


Undergraduate students upon graduation with a B.B.A. degree in Marketing:

  • A Marketing Major will possess the most current industry knowledge used in the ever-evolving marketing discipline.
  • A Marketing Major will be able to bring to bear quantitative and analytical skills to the marketing environment.
  •  A Marketing Major will be able to discern qualitative distinctions and proper applications of textual, visual, and auditory content.
  • A Marketing Major will have a clear comprehension of marketing roles, processes and systems.
  • A Marketing Major will be able to fully utilize research, data, consumer behavior, in both traditional and digital marketing environments.