The Marketing Major, in addition to the B.B.A degree requirements, requires 24 additional upper-level marketing course credits. Twelve of these upper-level marketing credits must be taken as BUAD 331, BUAD 333, BUAD 334, and BUAD 433. The remaining 12 credit hours may be taken from the list of marketing courses offered under “electives”. Please notice course prerequisites apply to some of these courses.
In addition to the Marketing major a student may choose to earn a concentration in another Business Administration discipline:
| Code | Title | Credits |
|---|---|---|
| Required | ||
| BUAD 201 | Principles of Financial Accounting 1 | 3 |
| BUAD 202 | Principles of Managerial Accounting 1 | 3 |
| BUAD 221 | Principles of Management 1 | 3 |
| BUAD 231 | Principles of Marketing 1 | 3 |
| ECON 251 | Principles of Macroeconomics 1 | 3 |
| ECON 252 | Principles of Microeconomics 1 | 3 |
| BUAD 312 | Principles of Finance | 3 |
| BUAD 341 | Statistical Applications | 3 |
| BUAD 344 | Business Law I | 3 |
| BUAD 346 | Personal Ethics and Corporate Culture | 3 |
| BUAD 347 | Business Analytics | 3 |
| BUAD 446 | Strategic Management | 3 |
| BUAD 331 | Advertising and Promotion | 3 |
| BUAD 333 | Marketing Research | 3 |
| BUAD 334 | Buyer Behavior | 3 |
| BUAD 433 | Global Digital Marketing | 3 |
| Electives | 12 | |
| Brand Management | ||
| New Venture | ||
| Social Media Marketing | ||
| Supply Chain Marketing | ||
| Topics in Business | ||
| Sales Management and Professional Selling | ||
| Artificial Intelligence Marketing | ||
| Service Marketing | ||
| Required Supporting Courses | ||
| MATH 114 | Introduction to Statistics | 3 |
| Total Credits | 63 | |
A cumulative grade point average of 2.5 in the following six courses. Students are not allowed to retake courses in which they have received a grade of “C” or better in order to achieve the 2.5 requirement. Only courses with a grade of “C-” or below must be retaken. All grades are figured into the requirement. The calculation includes only SMC grades. No grade received outside SMC is included in the calculation.
To satisfy the Department of Business Administration and Economics Advanced Writing Proficiency requirement students must demonstrate writing proficiency in their chosen disciplines. This requires students to compile a portfolio of three items: a completed Linkedin profile, accepted comprehensive project paper, and a reflection essay regarding personal lessons gleaned from team work on the comprehensive project.
The Comprehensive Project utilizes a case study format working with faculty mentors. It provides teams of students with an integrative group learning experience and tests technical competencies, problem solving and strategic analysis skills, an awareness of ethical issues, communication and interpersonal skills, and quantitative skills. The case also requires the team to consider international and intercultural ramifications. The project culminates with written and oral presentations to department faculty and peers.
Undergraduate students upon graduation with a B.B.A. degree in Marketing:
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